About the Project

Webinarpalooza was a virtual event Wistia held in 2022 to celebrate the launch of our Live feature. In one month, we held webinars daily on weekdays on a wide range of topics around video creation and strategy as well as some Wistia-specific, fun “webinars” such as trivia and a Halloween costume contest. The goal was to create a brand identity with the energy and vibe of a music festival.

I partnered with illustrator and letterer Scott Biersack on the wordmark and key art, and his incredible work gave our team a great foundation for creating all of the event assets and promo materials. I was both the creative lead and hands-on designer in applying the branding across many different touchpoints including social, emails, ads, and in-app.

Creative Direction, Design

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