The 2023 Wistia State of Video Report compiles data from 1,500 companies, looking at trends in video marketing and insights into how users interact with video. We wanted to create a standalone web experience that felt special but was still visually tied to Wistia’s core brand.

I was responsible for the creative direction, and also created a new illustration style for the key art that was an evolution of Wistia’s brand illustration style. I led the design team and helped build out everything from wireframes and the web experience to ads and emails and promo assets, collaborating closely with Marketing and Engineering stakeholders.