MailChimp Beta Labs

Our data science team recently selected a group of MailChimp users to test our products on a regular basis. The group would be called Beta Labs.

We wanted Beta Labs to feel like an exclusive, tight-knit program–so we used the opportunity to develop an identity to use across all communications, and for participant-exclusive swag.

For this first round of swag, we went with a Baron Fig notebook with a blind debossed logo. We also created a sticker sheet and a thank-you card to send out with the notebook for added context.

[unex_ce_button id="content_0kjp6vx5v" button_text_color="#ffffff" button_font="semibold" button_font_size="18px" button_width="auto" button_alignment="center" button_text_spacing="0" button_bg_color="#3d3b5b" button_padding="15px 30px 15px 30px" button_border_width="0px" button_border_color="#3d3b5b" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="0" button_bg_hover_color="#20203a" button_border_hover_color="#20203a" button_link="http://jane-song.com" button_link_type="url" button_link_target="_self" has_container="1" in_column=""]‹ Back to all work[/ce_button]