MailChimp Beta Labs
Our data science team recently selected a group of MailChimp users to test our products on a regular basis. The group would be called Beta Labs.
We wanted Beta Labs to feel like an exclusive, tight-knit program–so we used the opportunity to develop an identity to use across all communications, and for participant-exclusive swag.
For this first round of swag, we went with a Baron Fig notebook with a blind debossed logo. We also created a sticker sheet and a thank-you card to send out with the notebook for added context.