Instagram Ad Campaigns
In Spring of 2017 I led the design of the marketing release for Instagram Ad Campaigns in MailChimp. I worked closely with our project managers, writers, product designers and social media teams to execute this campaign. I was responsible for developing the creative strategy and building a system of assets to use in all our communications.
The primary visual “hook” was of our mascot holding the Instagram logo. I then expanded upon that by shooting various backgrounds, angles, and close-ups to use across different channels.