Instagram Ad Campaigns

In Spring of 2017 I led the design of the marketing release for Instagram Ad Campaigns in MailChimp. I worked closely with our project managers, writers, product designers and social media teams to execute this campaign. I was responsible for developing the creative strategy and building a system of assets to use in all our communications.

The primary visual “hook” was of our mascot holding the Instagram logo. I then expanded upon that by shooting various backgrounds, angles, and close-ups to use across different channels.

The feature page required its own set of assets to accompany the campaign, both aesthetic and educational. I designed the visuals and prototyped the UI animations on the page. See the page live here.

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